More Epic Games Store Exclusives Are Coming
Epic Games is attempting to take marketshare from Steam in part by signing games to be exclusive, at least for a period of time, to the company's Epic Games Store. Titles like The Division 2, Metro Exodus, and Borderlands 3 launched as timed-exclusives for the Epic Games Store. Looking ahead, Epic CEO Tim Sweeney said the company will continue this strategy, but he observed that this effort worked best for bigger titles.
«We're really honing our strategy based on what we observed worked really well in previous launches, and what didn't work really well,» Sweeney told PC Gamer. «A handful of major exclusives really moved the needle … and the smaller games, especially games that had a smaller audience that was typically on Steam, we found that a lot of those players weren't willing to move over.»
Epic Games Store GM Steve Allison said the launch of Borderlands 3 on the Epic Games Store as a limited-time exclusive «crushed» expectations, though specific numbers were not shared.
Looking ahead, titles that Epic funded--including Alan Wake 2 and new games from Limbo developer Playdead and The Last Guardian studio genDesign--will be exclusive to the Epic Games Store for «a long time,» Allison said. Other games headed to the Epic Games Store as exclusives in the time ahead include PC Building Simulator 2, new titles from Fall Guys studio Mediatonic (which Epic owns), as well as a title from a «small studio» that will be revealed at GDC this month.
2022 was another great year of growth for the Epic Games Store, and we're excited for what's coming next here in 2023! Thank you for being a part of our expanding community of developers, publishers, players & creators. Check out our 2022 Year in Review: https://t.co/GCHmwb98z2
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