Monster Energy drinks try to bully indie dev out of using the word 'monster', but chose the wrong guy to pick on

pcgamer.com:

Monster Energy is a ubiquitous energy drink brand, now owned by Coca Cola, that as part of its marketing targets the gaming audience. It was an in-game item in Death Stranding (though clearly didn't pony up for the Director's Cut, which removed it). As much as the brand wants to appeal to gamers, though, it also has a reputation within the industry for being heavily litigious. Previous legal tangles include a clash with Ubisoft over Immortals: Fenyx Rising (which was initially called Gods and Monsters).

Yep, it's another brand that thinks it owns the generic word it's adopted. This time, however, it picked the wrong target. 

Coca Cola and Monster Energy have targeted indie developer Glowstick Entertainment for the great crime of making a game called Dark Deception: Monsters & Mortals (thanks, TheGamer(opens in new tab)). Founder and CEO Vincent Livings posted about the legal threats and the settlement offered by Monster, which allows for the studio to use the name in exchange for a whole bunch of nonsensically restrictive terms, including that it never again use the word 'monster' or variations such as 'monstrous' or 'monstrosity' in a game title.

«It's well known that Monster Energy is a notorious trademark troll,» said Livings(opens in new tab). «Unfortunately, they're at it again. For a company that likes to target their drinks at gamers, they also like to try to bully & bankrupt game studios with lengthy high dollar litigation. Monster Energy's lawyers are coming after us right now, because [Dark Deception: Monsters & Mortals] has the word „Monsters“ in it. They claim that our game is confusingly similar to their energy drink. Yep, that's really their claim.»

Monster Energy is further claiming that the game's logo