Monster Energy Once Again Threatening Legal Action Over A Game's Title

gamespot.com:

Monster Energy, the well-known energy drink company, is apparently seeking legal action against a game developer that wants to use the word «monster» in its game title.

By Steven T. Wright on

Monster Energy might be popular among video game players, but the people who make games might have a different opinion, especially if they want to include the word «monster» in their game title. According to developer Vincent Livings, Monster Energy's lawyers are coming after his studio Glowstick Entertainment because of the title of its game, Dark Deception: Monsters & Mortals.

1. It's well known that @MonsterEnergy is a notorious trademark troll. Unfortunately, they're at it again. For a company that likes to target their drinks at gamers, they also like to try to bully & bankrupt game studios with lengthy high dollar litigation. #indiegamedev #gamedev pic.twitter.com/8xvg7iWqQe

Livings has apparently decided to fight Monster Energy's claims, saying that he disagrees with the company's stance that the word «Monster» will confuse players into thinking that the energy drink is related to the game. He also shared legal communications from Monster Energy, including what appears to be an agreement that would prevent Glowstick from ever making a game with Monster in the title, or selling any product that uses the colors green, white, or black.

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Now Playing: Dark Deception: Monsters & Mortals — Official Silent Hill DLC Trailer

Reposting these terms from Monster Energy since journalists are referencing this thread.