Microsoft’s long-running pursuit of Activision Blizzard looks set to come to an end today after the UK finally cleared the deal and stock in the Call of Duty maker was halted.
The UK’s Competition and Markets Authority said it had cleared the tweaked $69 billion deal — the largest in tech history — for Microsoft to buy Activision without cloud gaming rights, which have been divested to Assassin’s Creed maker Ubisoft.
The CMA framed its decision as a victory for the preservation of competitive prices and better services in cloud gaming. “In August this year Microsoft made a concession that would see Ubisoft, instead of Microsoft, buy Activision’s cloud gaming rights,” the CMA said. “This new deal will put the cloud streaming rights (outside the EEA) for all of Activision’s PC and console content produced over the next 15 years in the hands of a strong and independent competitor with ambitious plans to offer new ways of accessing that content.
“The new deal will stop Microsoft from locking up competition in cloud gaming as this market takes off, preserving competitive prices and services for UK cloud gaming customers. It will allow Ubisoft to offer Activision’s content under any business model, including through multigame subscription services. It will also help to ensure that cloud gaming providers will be able to use non-Windows operating systems for Activision content, reducing costs and increasing efficiency.”
Brad Smith, Vice Chair and President, Microsoft, said: “We’re grateful for the CMA’s thorough review and decision today. We have now crossed the final regulatory hurdle to close this acquisition, which we believe will benefit players and the gaming industry worldwide.
Meanwhile, trading in shares in Activision
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