On February 11, 2022, publisher Amazon Games and developer Smilegate RPG introduced players in the West to the world of Lost Ark for the first time. What happened next was completely unexpected, as the game soared to a record-breaking number of concurrent players on Steam, where it remains in the top five games all time in terms of peak concurrency on the platform. Today, three years after its Western launch, Lost Ark remains one of the most-played free MMOs on Steam.
“The overwhelming interest that players gave us when Lost Ark was launched in the West is probably the most unforgettable moment to us,” said Smilegate RPG. “There have been many moments since then that have surprised us, but the most impressive thing about the Western player base is that they are generally very cheerful and always exchanging diverse opinions.”
For those Western players, Lost Ark’s launch kicked off an unforgettable ride that has seen a content update arrive every month as the game charged along to catch up with the version launched in South Korea in 2019. Some of the most significant evolution has come to Lost Ark ’s endgame content. “When we launched back in 2022, the first big raid released was Argos,” said Roxanne Sabo, community lead for Lost Ark at Amazon Games. “Since then, we’ve had tons of new raids and challenges come to the game that make Argos look like a walk in the park. It’s been amazing to see players grow and evolve with these releases, and the challenges they’ve been able to conquer in terms of just gameplay skill.”
Matthew Huston, associate franchise lead for Lost Ark at Amazon Games, agreed. “To think back on three years, there is so much to take in,” said Huston. “The game itself has absolutely changed in terms of the content we’re providing and how the players consume said content. The biggest evolution is of course the launch of Tier 4. Tier 3 was what players came to know and we all powered through Legion Raids, so it was cool to see that saga come to a close
Read more on amazongames.com