Baldur's Gate 3 developer Larian had a whole team dedicated to the RPG's personalized choices and reactions, and director Swen Vincke says this kind of tailored content is essential to games like this even if – or perhaps especially because – only "0.001% of the audience will see" it.
Speaking with the official Dungeons & Dragons YouTube channel, Vincke discussed Larian's philosophy on role-playing and his approach to player data. "I actually don't look at it," he says of the data. "I look at the dashboard from time to time. We have people who look at it, but I try to not do it because otherwise it can influence the creative decisions, and I want to make sure that we keep on investing heavily in things that maybe 0.001% of the audience will see.
"It is important that any journey that you take in your game is going to be equally rewarding," he continues. "And if you would say 'oh, 80% of the players go there and they see that', then what's going to happen is you're going to put all of your effort on the 80% experience, and you're going to do less on the 20%. And that's not what you should do when you make a game like this, at least in my opinion. So I try not to be guided too much by it, but obviously I pick things up like 'this class is more popular than that, people are making that choice more than that.' But we don't let it guide the game development."
Later in the interview, Vincke explains that the team was actually worried "we weren't putting in enough" detail, in part because "we were so focused on making sure that the identity you created at the beginning of the game was going to be reflected inside of the game." Larian is essentially the DM of every Baldur's Gate 3 player's campaign, and to me this sounds like
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