Lazlow Jones, the host of the Chatterbox FM radio station in 2001’s seminal Grand Theft Auto 3, has many stories to tell about his 19-year stretch at Rockstar. But this one is right up there with the very best.
Speaking to IGN as part of an interview discussing new development studio Absurd Ventures, which he co-founded with fellow Rockstar legend Dan Houser in 2020, Jones recalled the "weird moment" when one GTA fan took the blockbuster video game a little too seriously.
GTA fans will know the Epsilon Program well. It’s a religious cult whose followers are known as Epsilonists. In trademark Rockstar fashion, Houser and Jones designed the Epsilon Program to satirize the likes of Scientology, complete with a modern day messiah fronting a behind-the-scenes pyramid scheme.
Rockstar created a fake Epsilon Program website to market San Andreas back in 2004, and it was in that game that the virtual religion made its debut as a cult founded by a con-man called Cris Formage. Lazlow Jones even interviews him on his in-game radio show.
Rockstar went on to add more and more to the Epsilon Program over the years, fleshing it out with the release of each GTA game. The Epsilon Program always was an on the nose satire, and, for most people, a clear parody. But not for everyone.
During the development of GTA 5, Jones received a disturbing phone call from a 'fan.' They had left a message on his work phone. Taking the call, Jones heard a woman introduce herself as representing the followers of the Epsilon Program. These were GTA players who had gone through all the games in the series looking for morsels of new information on the religion, and had formed a real-life group.
“We're dying to know more,” she said.
Was this person just an over-enthusiastic fan who wanted to know more about the Epsilon Program as part of a cool community Easter egg hunt? Apparently not.
“She was essentially saying that they were worshipers of this fake religion that we had come up with,” Lazlow Jones told IGN.
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