King celebrates Candy Crush Saga’s 15,000th level and $20B in revenue
Activision Blizzard’s King division is celebrating 20 years of as a company, and it noted that Candy Crush Saga now has 15,000 levels for the match-3 game.
The company said that Candy Crush Saga has reached $20 billion in revenue and five billion downloads to date since its debut in 2012 on mobile. That is the equivalent of a wrecking ball swinging through the video game industry. King had only 2,000 levels for the game back in 2016.
Headquartered in London, England and Stockholm, Sweden with offices across the globe, King’s games, including Candy Crush Saga, Candy Crush Soda Saga and Farm Heroes Saga, continue to captivate audiences worldwide.
King continues to be a cultural phenomenon. King’s games were played by 238 million monthly active users as of the second quarter of 2023. Its portfolio of mobile games bring players of all ages and backgrounds together to play.
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Candy Crush has been the top-grossing game franchise in the U.S. app stores for six years in a row. Continued investments in major brand partnerships have enabled King and Candy Crush to stay at the heart of pop culture.
Designed to be played in short bursts, Candy Crush Saga players have collectively completed more than five trillion levels. A quick fun fact: if you were to add the distance of all the swipes completed in Candy Crush Saga over the last five years, you’d almost travel around the world seven times over.
The success stretches beyond solo gameplay too. In 2023, Candy Crush Saga hosted a momentous All Stars tournament, revealing a $250,000
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