The Goblin Way is a new short story from the upcoming book, World of Warcraft: The Voices Within. In this story by Andrew Robinson, Gazlowe takes the Goblins in a new and better direction — reminding us that Gazlowe has always had a better approach than Gallywix.
Since joining the Horde in Cataclysm, the Goblins of Bilgewater Cartel have had a pretty rough deal. Goblin players who leveled through Kezan and the Lost Isles may remember the storyline revolving largely around trying to challenge the leadership of Trade Prince Gallywix — who ends up using the chaos caused by the Cataclysm to enslave his fellow Goblins. With the help of Warchief Thrall, players finally manage to defeat Gallywix, who promises to reform his ways and lead the cartel right. Thrall agreed, and so Goblin players wound up with a faction leader who, canonically, had personally enslaved and on several occasions tried to murder them.
And so, the Goblins of the Horde were burdened with what would turn out to be the worst faction leader since, well, Garrosh — Thanks for that one as well, Thrall
Under Gallywix's leadership, the Goblins of the Horde have brutalized the land of Azeroth — including carving the Horde's symbol into Azshara — an act that has not been well received by all the Horde's races.