Gamefam will build immersive world for Cirque du Soleil inside Roblox
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Cirque du Soleil Entertainment Group and Gamefam have teamed up to create an immersive world inside Roblox.
Gamefam has built a number of “metaverse” game worlds for brands, and now it is joining forces with Cirque on Roblox, a global immersive platform where many millions of people connect and communicate daily.
In Cirque du Soleil Tycoon, users can build their own Cirque du Soleil universe filled with performers, artists, sell-out crowds and some of the most visually stunning performances in the “metaverse.”
“It has been a privilege to bring one of the world’s most admired and magical attractions to Roblox and invite the community to experience Cirque du Soleil beyond the physical big top,” added Ricardo Briceno, chief business officer at Gamefam, in a statement. “Cirque du Soleil Tycoon serves as yet another great example of how beloved brands can extend their reach and engage new fans right where they are spending time each and every day.”
GamesBeat Summit 2023
Join the GamesBeat community in Los Angeles this May 22-23. You’ll hear from the brightest minds within the gaming industry to share their updates on the latest developments.
Community members will have the chance to build and manage their own Big Top performance, try their skills in interactive challenges and mini-games, hire acrobats, and set the stage to create their very own custom Cirque du Soleil site. Inspired by Cirque du Soleil’s brand-new touring show, Echo, explores the relationship between humans and nature, the experience incorporates whimsical and fantastical Cirque du Soleil details and brings existing and new fans together for a behind-the-scenes
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