Game Jolt launches user-generated content marketplace for creators and brands
Game Jolt has unveiled a user-generated content (UGC) marketplace for players to buy digital items from both creators and brands.
The aim is to enable Game Jolt — a gamified social community catering to GenZ gamers — to enable creators to monetize the engagement and community they build on the social platform, said Yaprak DeCarmine, CEO of Game Jolt, in an interview with GamesBeat.
The platform’s UGC marketplace is a nod to successful platforms like Roblox, which generated bookings of $839.5 million in its most recent quarter thanks in large part to fees related to its marketplaces. Game Jolt has its own proprietary Web2 virtual currency, Joltbux, which is what users use to support various creators while enhancing their own social experience within the platform, DeCarmine said.
In a move reminiscent of Roblox’s successful model with its Robux virtual currency, Los Angeles-based Game Jolt’s Joltbux allows users to acquire digital collectibles from popular games, creators, and brands. However, what sets Game Jolt apart from the burgeoning Web3 and NFT collectibles is the emphasis on utility in all digital items. And Game Jolt isn’t using blockchain technology.
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DeCarmine said the purchased items offer more than mere collectibles; they are consumable through engagement with content and enable users to add personal flair to their profiles, with future plans to extend their usage to other apps and games.
DeCarmine thinks her company’s approach is generous. Creators will keep 50% of the proceeds of sales of digital
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