For the past few generations, Samsung has always introduced three new models of its flagship tablet series, but the company could take a different route with its upcoming Galaxy Tab S10 lineup. Instead of launching three models, the Korean giant could discontinue the base model, proceeding with just the Galaxy Tab S10 Plus and the Galaxy Tab S10 Ultra. It is possible that the smaller slate was never that popular amongst consumers, and with Apple’s newest M4 OLED iPad Pro lineup consisting of two models, Samsung would compete on an even playing field.
Looking at the renders of the Galaxy Tab S10 Ultra, it is safe to assume that Samsung would not bring any grand redesign to the Galaxy Tab S10 Plus either. On top of that, a report from Korea states that the base model will not launch alongside the two premium slates, signaling a change in Samsung’s sales strategy. Compared to Apple, its rival might be the second biggest tablet maker in the world, but the market share disparity between the two companies suggests that these entities might as well belong in different realms.
Also, with Apple having introduced superior display technology to the M4 iPad Pro series called Tandem OLED, Samsung is probably aware that it no longer has any bragging rights to market how its panels function, so it could seek other marketing alternatives with the Galaxy Tab S10 Plus and the Galaxy Tab S10 Ultra. We previously reported about a rumor claiming that the smaller model would be treated to MediaTek’s Dimensity 9300+, as Qualcomm’s gradual chipset price increases no longer make it viable for Samsung to use in all versions.
Bear in mind that the Dimensity 9300+ and the
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