From entertainment to enterprise, how AI could change the way we communicate at work
In the fast-paced world of communication, the integration of Artificial Intelligence (AI) has been nothing short of revolutionary. As we mark the one-year milestone of AI's pervasive influence, it is imperative to explore the ways in which this technology has reshaped the landscape, from entertainment to enterprise communication.
“Our storytelling is a big part of what makes us human. AI will make everyone a storytelling and communication superhero,” says Rajat Mishra, Founder and CEO of Prezent, a leading communication productivity platform that makes use of AI.
“Communication has been considered a right-brain creative activity in the past with creatives, writers and agencies being experts. The contention has been that great communication is hard because it needs to be tailored to the context and the audience. E.g., communicating a business transformation to factory workers in Japan is very different from explaining the impact of inflation to an 18-year old art major in California. AI can be a game changer for communication because with LLMs fine-tuned with context and audience data, AI can generate contextually intelligent hyper-personalized communication,” the IIT-Delhi alumnus adds.
Entertainment Industry: Redefining User Experience
Entertainment has always been at the forefront of innovation, and AI has elevated the user experience to new heights. Streaming platforms like Netflix and Spotify leverage AI algorithms to understand user preferences, tailoring recommendations that keep subscribers engaged. Through the analysis of viewing habits, genre preferences, and even facial expressions, AI algorithms curate personalized content playlists and suggest movies or series that align with individual tastes.
Moreover, AI-driven
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