Everything Is GTA 6 Now, As The Games Industry Hops On The Rockstar Hype Train
All of a sudden, a lot of game companies have fallen in love with using a familiar color gradient for big announcements.
By Darryn Bonthuys on
When the first reveal trailer for GTA V came out in 2011, it was the hottest topic for days. Headlines were written, every pixel of the game was examined, and the hype train began gathering momentum before the game's eventual release in 2013. More than a decade later, history is repeating itself as the first official look at Grand Theft Auto 6 is undoubtedly going to be the biggest news on the day of December 5.
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With just a simple image, Rockstar Games has millions of eyes focused on its next GTA game before a single frame of gameplay has even been seen. That's an impressive feat, and one that has inspired several other publishers and studios to take a page out of the GTA 6 developer's marketing book. If imitation is the sincerest form of flattery, then the team at Rockstar Games must be feeling very appreciated right now.
Over on social media, you might have noticed a few games--and movies!--dropping announcements that all sport a very similar color scheme. No one owns a gentle mix of lavender and pale orange, but when you see so many companies making use of a familiar gradient to draw eyes to their games, it's a testament to the drawing power of the Grand Theft Auto brand.
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