The mastermind behind the most recent relaunch of Marvel's Eternals, Kieron Gillen, believes that the group of immortal demigods had a fundamental flaw that explains their fluctuating success in the Marvel Universe, which he tried to fix.
The Eternals were created by Marvel's godfather Jack Kirby in 1976, and they perfectly represent Kirby's style and imagination, which often mixed sci-fi and mythology. Created by the experiments of the all-powerful Celestials from the primitive life forms of Earth, the Eternals are, as the name suggests, immortal creatures with incredible powers, tasked with watching over the planet and protecting mankind. Over the years, the Eternals mythos has greatly expanded, as well as their relationship with Earth and the Celestials. However, the characters struggled to find enduring success in terms of sales, a trend confirmed by the lackluster performance of their debut in the MCU in 2021. Kieron Gillen was given the task of steering the newest Eternals series (which also began in 2021), along with artist Esad Ribic, and they made it one of the most critically acclaimed Marvel books on the market. According to the writer, the secret ingredient for this success hides in a simple but fundamental change he implemented.
Related: X-Men's Deadly New Threat, The Hex, Revealed As War with Eternals Looms
In an interview with Entertainment Weekly, Gillen breaks down his approach to Eternals ahead of the upcoming launch of Marvel's big event of the Summer, Judgment Day, which will see the Eternals declaring war on the X-Men, with the Avengers caught in the middle. According to Gillen, "The core reason why the Eternals didn't work in the Marvel universe is they had no fundamental tragedy. Spider-Man didn't
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