Steam game art cannot include reviews or awards, says Valve

pcgamesn.com:

Steam game art cannot include extraneous text such as reviews or awards from September 1, in accordance with new guidance from Valve. The Steam developer is aiming to tidy up its storefront with new rules that ban the use of text outside of the game’s subtitle and title on its primary art asset.

The new ruleset is aimed at what Steamworks calls “capsules” – the primary banner images that are used to represent games throughout the Steam store. In a post on the Steam community site, Valve lays out their new guidelines for the graphical assets, saying that, “It’s our goal to make it as clear and straightforward as possible for customers to find games to buy and play on Steam.”

Valve says that an increase in text, award logos, promotional deals, and review scores being applied to these capsules has led to a lack of clarity on the store. The post continues, “Some game logos themselves have become so small that it’s hard for players to tell what the name of the game is. In other cases, graphical asset images are so cluttered that it is distracting and hard to read.”

The Steam developer also expresses concern that some review scores presented on an image may become outdated in cases where outlets update their reviews over time, which is increasingly common practice in a world of live-service games and downloadable content. As such, the new rules aim to clear up the images presented on Steam’s main store pages.

The new Steam “store graphical asset rules” read as follows: “Content on base graphical asset capsules on Steam is limited to game artwork, the game name, and any official subtitle.” Valve clarifies further with five additional rules:

Valve acknowledges a desire for developers to advertise major updates and seasonal