ESA President Explains Why E3 2023 Got Canceled
«We were off to a strong start… Ultimately, however, there were challenges that proved too large to surmount,» ESA's head boss says.
By Jenny Zheng on
The ESA president and CEO Stanley Pierre-Louis gave an interview explaining why E3 2023 was canceled. He largely attributed E3 2023's demise to a combination of publishers adjusting their marketing plans due to changes in the economy and deciding to run their own digital showcases. Covid-19 also played a part, Pierre-Louis added, in changing game development timelines.
Speaking to GamesIndustry.biz, Pierre-Louis said," We were off to a strong start. There was interest among exhibitors, industry players, media and certainly the fans. Ultimately, however, there were challenges that proved too large to surmount."
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«First, several companies have reported that the timeline for game development has been altered since the start of the COVID pandemic. Second, economic headwinds have caused several companies to reassess how they invest in large marketing events. And third, companies are starting to experiment with how to find the right balance between in-person events and digital marketing opportunities,» Pierre-Louis concluded.
Pierre-Louis did not confirm whether or not E3 will return in 2024. How E3 will change going forward was also something Pierre-Louis did not have an answer for at this time.
He acknowledged that the marketing needs of publishers are changing, something the ESA is looking for a way to accommodate.
«It's a matter of
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