Encanto Director Spent Hours Watching We Don't Talk About Bruno TikTok
Jared Bush, co-director of Disney's latest movie musical Encanto, says that he's spent hours watching "We Don't Talk About Bruno" videos on TikTok. Encanto follows the story of Mirabel (Stephanie Beatriz), the sole member of the Madrigal family to not receive superhuman powers from a magical candle. As the events of the film unfold, members of the family begin to lose their powers without explanation. Mirabel takes it upon herself to unravel the mystery behind her family's dwindling powers, eventually leading her to her ostracized uncle, Bruno (John Leguizamo). Bruno possesses the power of precognition, which Mirabel believes may be the key to restoring her family's magic.
As Mirabel investigates her family in search of Bruno's whereabouts, the film erupts into the hit musical number, «We Don't Talk About Bruno.» The song features members of the Madrigal family as well as local villagers who offer their sensationalized accounts about Bruno, eventually culminating in a densely layered ensemble climax. Shortly after the film's release, «We Don't Talk About Bruno» exploded in popularity, further aided by the song's versatile use on the video platform, TikTok.
Related: Encanto: Why Mirabel Doesn’t Get Powers — Every Theory Explained
In a recent interview with Empire, co-director Jared Bush admitted that he's "lost days to ‘We Don’t Talk About Bruno’ TikTok." Byron Howard, Bush's directing partner, theorizes that TikTok's collaborative nature uniquely allowed the song to take off on the social media platform. "[TikTok] demands group participation because it’s layer upon layer of people," says Howard. Check out the directors' full statements below:
Bush: I’ve lost days to ‘We Don’t Talk About Bruno’ TikTok. I love that
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