Elizabeth Banks' Cocaine Bear is now a video game. And people are eating it up
The marketing team behind Elizabeth Banks' Cocaine Bear released a bonkers video game inspired by the forthcoming film. And the internet is eating it up.
Billed as an 8-bit video game, Cocaine Bear: The Rise of Pablo Escobear challenges players to eat "as much cocaine as you can" and "as many people as you can" while going on a drug-induced rampage through the forest, Pac-Man style.
The game released on Tuesday – which debuted days after a trailer for Cocaine Bear aired during the Super Bowl – can be found on the movie's website and played on multiple devices, including computers and smartphones.
The interactive marketing ploy is, of course, intended to promote the film of the same name – a dark comedy based on the true story of a black bear that ingested large amounts of cocaine after a drug runner's plane crashed in a Georgia forest in 1985.
* Film about Lexington’s famous Cocaine Bear has release date - here’s what we know * Ant-Man: Quantumania, Magic Mike 3, Cocaine Bear among February's must-see movies * Barbie, Indiana Jones 5, Cocaine Bear among the 33 most anticipated movies of 2023
Directed by Banks, the Universal Pictures flick stars Keri Russell, O'Shea Jackson Jr, Christian Convery-Jennings, Alden Ehrenreich, Jesse Tyler Ferguson, Brooklynn Prince, Isiah Whitlock Jr, Kristofer Hivju, Hannah Hoekstra, Aaron Holliday, Margo Martindale and the late Ray Liotta in one of his final roles.
Shameless and absurd as it may be, Twitter users couldn't get enough of the Cocaine Bear video game in the wake of its release.
Plenty have happily strolled into the marketing team's game-ified bear trap, sharing their scores and praising the film's "incredible," "genius" promotional campaign on social media.
"Elizabeth banks
Read more on stuff.co.nz
