E3 2023’s Cancellation Explained by ESA Director
gamerant.comStanley Pierre-Louis, the president and CEO of the Electronic Software Association, explained the reason behind the ESA’s decision to cancel E3 2023. While this cancellation marks the end of an era where E3 was the biggest gaming event worldwide that developers and editors couldn’t afford to miss, the ESA director remains optimistic for the future of this event and its place in the industry.
The Electronic Entertainment Expo, better known as E3, has been a staple in the gaming industry since its creation in 1995. This event, taking place annually at the Los Angeles Convention Center, was one of the largest gaming conventions in the world and saw developers and editors announcing their upcoming projects, from the introduction of the first PlayStation in 1995 to the 2003’s Half-Life 2 demo or the debuts of Reggie Fils-Aimé at the head of Nintendo of America. While E3 was the largest event in the industry, the COVID-19 pandemic changed this dynamic. E3 2020 was canceled, the following edition took place exclusively online, and E3 2022 was scrapped altogether. As gaming fans eagerly awaited the return of this event in 2023, the ESA announced that E3 2023 was canceled due to a lack of sustained interest.
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In an interview with Christopher Dring from GamesIndustry.biz, ESA president and CEO Stanley Pierre-Louis explained this decision to cancel E3 2023. Pierre-Louis declared that the goal of ESA was to serve as the voice of the gaming industry in the US and that the company tried to provide developers and editors with an improved platform for the return of E3 in 2023. To produce this new version of the event, ESA partnered with ReedPop, a company
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