Microsoft, Nintendo, Ubisoft and other major players in the game industry have all confirmed that they would have no presence on the E3 2023 show floor. Now the event itself won't happen at all.
According to IGN, the Entertainment Software Association has begun notifying members that while the show "remains a beloved event and brand," the plans for E3 2023 "simply did not garner the sustained interest necessary to execute it in a way that would showcase the size, strength and impact our industry."
News on #E32023 from the source. pic.twitter.com/BK7TUlb8mZ
The ESA has confirmed the cancellation on Twitter, and issued a statement from ReedPop's Global VP of Gaming, Kyle Marsden-Kish:
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This was a difficult decision because of all the effort we and our partners put toward making this event happen, but we had to do what’s right for the industry and what’s right for E3. We appreciate and understand that interested companies wouldn’t have playable demos ready and that resourcing challenges made being at E3 this summer an obstacle they couldn’t overcome. For those who did commit to E3 2023, we’re sorry we can’t put on the showcase you deserve and that you’ve come to expect from ReedPop’s event experiences.
Speaking with GamesIndustry, ESA president and CEO Stanley Pierre-Louis elaborated further, explaining that the COVID pandemic changed the "timeline for game development" for several companies in the games industry, perhaps explaining why Marsden-Kish lamented the lack of playable
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