Download this free guide on direct-to-consumer marketing and monetisation
The latest GamesIndustry.biz whitepaper is available to download, entitled 'A complete guide to monetising and marketing your video games direct-to-consumer.'
This whitepaper was written and produced in collaboration with payment and subscription platform Fastspring, and will help you understand the direct-to-consumer opportunity for developers and publishers, as well as how to set up a D2C store, best practices for running it, and tips on how to attract new customers.
The full report is free to download and explores how direct-to-consumer stores can complement traditional revenue streams, work in tandem with your marketing and community strategy, and build closer relationships between your business and your players.
Here's a blurb for the guide:
Inside this report you will find an informed overview of direct-to-consumer and it’s current place in games, practical insights into adopting the model and making it work for your games, and best practices for complementing traditional revenue streams with D2C, and insight on its interplay with your marketing strategy and community management.
The report is brought to you by FastSpring, the payment and subscription platform and merchant of record that empowers game companies and others in the tech space to seize the benefits of directto-consumer. This report does not intend to be technical documentation, nor a step-by-step guide to integration.
Instead, it presents a broad, practically-minded overview that will speak equally to CTOs, frontline staff, CFOs, marketers, game devs, and senior decision makers.
You can download the whitepaper for free here.
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