Content creators respond to TikTok's uncertain future in the US
TikTok content creators who make a living promoting their businesses and personal brands on the app were afraid Sunday that they would have to find new ways to engage consumers and make money as the app's future in the United States remained uncertain.
TikTok told U.S. users that it was beginning to restore service just hours after the popular video-sharing platform went dark in response to a federal ban, which President-elect Donald Trump said he would try to pause by executive order on his first day in office.
Some users reported Sunday that the app was working again, but it remained unavailable for download in Apple and Google's app stores. Others remained locked out of accessing their profiles and the communities they had built online.
On a typical morning, esthetician and social media personality Lee Zavorskas scrolls on TikTok while she sips coffee. Sunday morning was different – she scribbled a to-do list instead, which included playing with her cats and dog and plotting how to bolster her presence on other platforms like YouTube since TikTok went dark for her Saturday night.
“I'm a 58-year-old content creator that found a seat at the table that's not available on Instagram,” Zavorskas said.
While Zavorskas has more followers on Instagram, she found a large crowd of people over the age of 40 on TikTok, making it easier to build her audience. She held out some hope that she would be able to return to the community she found on the app.
“It's like going to your favorite restaurant and ordering your favorite food, and they're like, ‘You know what? We took it away,'” she said.
Tiffany Cianci, a Maryland-based content creator who owns small businesses, stopped posting on Twitter and Instagram and cut her advertising with Meta and Google out of frustration.
“It's TikTok or nothing for me,” she said.
She thinks lawmakers unfairly punished TikTok for succeeding alongside its profitable competitors. And they played “political football” with an app that millions of small
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