Coinbase Hacked Super Bowl Advertising With A Bouncing QR Code
Crypto ads debuted during the Super Bowl, and none made more noise than Coinbase's one-minute bouncing QR. Super Bowl ad space is coveted by brands for their massive reach and audience. This year more than 100 million people were estimated to be watching the sports event.
Cryptocurrencies' popularity became evident in this Super Bowl, with companies like FTX, eToro, Crypto.com and Coinbase all jumping into the game. The fact that these companies are willing to pay the enormous costs tied to a Super Bowl ad space speaks of their strength. While crypto companies are often dismissed as risky and volatile, recently crashing to lows, they flexed their muscles and showed up to play.
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Coinbase's ranked among the best Super Bowl ads not only competing against its fellow crypto companies but against all Super Bowl ads. There are two rules that never fail in advertising. One, keep it simple but stand out. Two, give away free stuff. Coinbase did both. The company streamed a one-minute commercial of a black screen with QR that bounced from corner to corner, changing colors, just like an old DVD screensaver. The ad went viral instantly, with people loving it and criticizing it as well.
Coinbase spending $16,000,000 on a Superbowl ad to direct people to their website and $0 to make sure that website doesn't crash 10 seconds after the ad starts is so very internet.
Here’s a social media lesson from the <a href=«https://twitter.com/hashtag/SuperBowl?src=hash&ref_src=» https: screenrant.com>#SuperBowl
Coinbase ad: don’t overthink your content! What they did was clever and low production value compared to anything with actors/effects etc. Just a simple
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