Can game studios replicate the Wordle community phenomenon at scale? (VB Live)
Presented by Xsolla
The biggest challenge for a game studio is consistently standing out from the crowd. Join Dean Takahashi and other industry pros at this VB Live event for actionable insights into increasing your game’s visibility, extending its longevity and growing your business.
Register here for free.
It’s hard out there for a smaller game studio. The market is crowded with competitors, the ad networks have gotten harder to use, especially with the Apple ATT (app tracking transparency) changes making it more difficult for a smaller game studio to target specific audiences. And after two pandemic-fueled years of historic highs in consumer spending, the market has actually dropped $1.2 billion, compared to Q1 2021 based on Q1 2022 stats.
“It’s a market that right now really favors deep-pocketed large publishers,” says Jon Radoff, CEO of Beamable. “They’re able to do cross-selling between games, and have the capital to sustain to the other side of the macro economy we’re in.”
Happily, industry spending and consumer engagement is still significantly higher than pre-pandemic levels, but getting noticed by those consumers has become complicated business for developers with decidedly more shallow pockets. But there’s one particular tactic that can give your game an edge, Radoff says – tapping into your audience.
“You have to build a strong community around your game of players as early as possible because your players are the best resource for understanding your product-market fit,” he says. “They’re also the folks who are going to become your advocates.”
Community contributes to the stickiness of your game, creating surprisingly strong social bonds between players. Community chat and sharing also continuously surfaces the game
Read more on venturebeat.com
