The EU has found that Call of Duty is a major factor when gamers choose to buy either an Xbox or a PlayStation.
As always, the EU shared these findings in their decision to approve Microsoft’s deal with Activision. They made this call after looking at data shared by both Sony and Microsoft, and also after taking their arguments about this data into consideration.
If you think all this means is that gamers prefer PlayStation over Xbox because of Call of Duty, you would be wrong. There are also gamers that buy Xboxes, with the intention to buy Call of Duty on them. This data serves to give us context that console fanboys don’t have to substantiate their squabbling over their favorite brands. The following is a summary of paragraphs 370 and 371 in the document, found on pages 85 to 86.
Microsoft shared data revealing that “in the period between 2016 and 2022, [20-30]% of gamers played the franchise within a month of activating their new Xbox console.” Microsoft also had data revealing that a significant number of Xbox gamers choose to play Call of Duty on their Xboxes after activating an Xbox. In fact, Fortnite is only slight above Call of Duty in this regard. Both Fortnite and Call of Duty make about 10 to 20 % of the number of gamers monitored in this one survey.
Notably, all the other games that Xbox players choose to play first are not classified as shooters. These other games are FIFA (10-20 %), Minecraft (5-10 %) GTA (5-10 %) and NBA 2K (0-5%). Obviously, we gamers know that GTA has shooter mechanics in it as well, but for the purposes of this survey, it is significantly differentiated from Fortnite and Call of Duty.
On the other hand, Sony did not clear their data for public consumption. The EU isn’t able to share
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