Blizzard's latest stunt asks Diablo 4 players to donate 666 quarts of blood, then goes full demon by offering a PC 'infused' with real human blood

pcgamer.com:

I think this tops the Megan Fox thing. Last week, Blizzard dropped an announcement asking fans to «donate to the blood harvest», allowing them to earn some in-game swag for Diablo 4. 

Here's the run-down. Until November 20, US players over 18 can submit proof of blood donation to any blood donation clinic, «such as a confirmation email given to them by their chosen donation site.» Once the donation has been received, the amount of blood donated'll be logged and added to the tally. Which is a nicely-animated blood fountain. Lovely.

«All players that own [Diablo 4] will receive the in-game rewards once the tiered milestones are reached,» reads the site's FAQ, so even if you aren't willing to spill your vital fluids for Lilith, you'll still reap the rewards of your fellow players' sacrifice. The end goal is getting 666 quarts of blood. For reference, the average human being has about 6 quarts in their whole body, and the typical blood donation is 0.6 quarts. That's a lotta blood.

The first milestone, which has already been reached, is a set of bloodpetal cosmetics. I'm a particular fan of the Bloodpetal Heart, which—I mean, look at that thing. If a magic-slinging goth approached me in a tundra holding an actual human heart, I'd probably give up then and there. Or offer my hand in marriage, it really depends on the day.

At 66% (which is 439.56 quarts of blood, by my count) players will unlock the Loch Raeth Maor Barbarian Armor Cosmetic. Not as fun as those weapon skins, but this is all for a good cause. Lastly, at 100%, players will get a cool horse. Oh and also a chance to win a PC infused with actual human blood.

«Yep, REAL human blood,» reads the FAQ, before going into the thing's specs. It's pretty beefy.

Unnervingly,