Baldur’s Gate 3 is a finite game; after the player works their way through the massive campaign, there’s no battle pass, no ongoing challenges, and no bonus content. It’s a one-and-done game, and while the campaign is an enormous one with plenty of meat on the bone, you might expect fans to move on after they see the credits. Instead, people are returning for multiple playthroughs, creating fan art and animatics, and crafting in-depth character theories. Baldur’s Gate 3 has done an incredible job at building a fandom, and it’s leading to the game’s long-term success.
Single-player games often stay relevant due to one of two factors: either a great campaign that maintains a high level of quality throughout, or a high amount of replayability. Baldur’s Gate 3 excels on both metrics: The campaign is solid, and there are so many branching paths that it’s impossible to see everything. Then, there’s a major draw that many other games lack: a cast full of compelling companions with indulgent, sometimes ridiculous romances.
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While Tav the adventurer is the star of the show in theory, Baldur’s Gate 3’s companions and characters have played a big part in drawing fans in. Many players may not have immediately been hooked by other pitches of the game, like “this is a CRPG from a studio proven in the genre” or “this is an epic tale of revenge against deadly mind flayers,” which are both true. But a gameplay clip of hanging out with an incredibly sassy Astarion, or hearing tales of Gale’s initial too-horny behavior? Getting to date a tiefling with big ol’ biceps and a flaming
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