Atari vanquishes its most ancient foe by acquiring Intellivision, declares end to 'the longest-running console war in history'

pcgamer.com:

Atari has today announced the purchase of the Intellivision brand alongside «certain games» from Intellivision Entertainment LLC. This is a melancholy coda to the early days of home consoles in the West, where in the US market especially the Atari 2600 dominated the late 1970s scene. Intellivision was one of Atari's main rivals, almost entirely because the machine had the backing of Mattel (these were the days when videogames were sold in the toy section of stores), and launched its first console in 1979.

The concept of a «console war» didn't really exist, but the competition was real. Mattel had been working on the Intellivision (the name is a portmanteau of «Intelligent Television») since 1977 and launched with a big-money ad campaign directly comparing the system's capabilities to those of the Atari 2600. The hardware sold reasonably well, but Atari's 2600 remained well out in front (this was years before the 1983 crash), and Mattel would quietly spin-out the business later in the 1980s, with consoles being manufactured until 1990.

Subsequent years have not been kind to either company although, being by far the bigger success of the two, Atari was the one really picked-apart under various owners. The current iteration of Atari, however, is slowly restoring some lustre to the brand under CEO Wade Rosen. There have been a few mind-boggling asides into Atari hotels and NFTs, sure, but there's been a welcome and long-overdue focus on the company's legacy, and older games more widely (perhaps the outstanding move of Rosen's tenure so far was acquiring Nightdive Studios, makers of the excellent System Shock remake).

The Intellivision IP is certainly in-keeping with that focus, and Atari says it will «seek to expand digital and physical distribution of legacy Intellivision games» as well as «potentially create new games» in the future. It'll sell you a t-shirt right off the bat though. The deal includes the rights to over 200 titles from the Intellivision portfolio