India isn't seen as a huge market for handheld gaming consoles. Nintendo doesn't have an official presence here at all, Sony never really promoted the PS Vita, and there's no hope of the Steam Deck coming in anytime soon. There clearly is some demand, evidenced by the easy availability of grey-market Nintendo Switch units, online listings for niche Chinese manufacturers such as Ayaneo, and even small yet vocal crowds of retro console enthusiasts in forums online. However, they're a microscopic niche compared to smartphone gamers here, with PUBG/BGMI becoming a cultural phenomenon and even casual titles making enormous money. Over 500 million Indians are estimated to play games on their smartphones; double what the figure was just five years ago. That's incredible in terms of sheer market potential.
But what games are these people playing, how much are they willing to spend, and how does the hardware and software fit into their lives? Is there space for a dedicated portable gaming device in the Indian market? And can the new Asus ROG Ally, which costs more than some entry-level gaming laptops, fill it? After spending some time with the device, and some conversations with Asus, here's what I think.
Internationally, there are two variants of the ROG Ally, and the only difference is the choice of SoC – AMD's new Ryzen Z1 powers the lower-end one, while the more capable Ryzen Z1 Extreme can deliver better performance in games. Asus has brought only the higher-end version to India, at least for now. This makes sense, because it isn't competing with anything on price and you might as well make a good impression with the best possible performance. It costs Rs. 69,990 which isn't bad considering the specifications.
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