Artist Makes Impressive Kanye West Commercial Using Unreal Engine 5

gamerant.com:

Unreal Engine 5, a 3D creation software, has been used by many members of the gaming and visual art communities to create innovative and grand concepts like short films, games, and most recently, a viral music video commercial. The results are impressive displays of ingenuity that show off the capabilities of the next evolution of Unreal Engine. If the future of video games looks anything like what is displayed in this commercial, then players will have much to look forward to.

Unreal Engine is free to download and the 5th iteration of the application, made by Epic, allows for more freedom, better 3D environments, and the highest level of graphical fidelity offered currently. Some new features on Unreal Engine 5 consist of a faster and easier UI, Nanite and virtual shadow maps, dynamic global illumination and reflections, better performance and quality, and bigger and better open worlds. This application is available to the public, and those who know how to use it have taken to social media to share their latest creations, offering further insight into what to expect from Unreal Engine 5.

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Reddit user Arseni Novo shared their commercial built using Unreal Engine 5, which has sparked an increase of engagement from the Reddit community and further excitement on what the fifth rendition of Unreal Engine can do. The commercial appears to market Kanye's new brand of speaker called a STEMPLAYER, as the camera reveals Kanye West in a church and then cuts to the STEMPLAYER. Viewers are then transported inside the STEMPLAYER, suggesting that the hardware and functionality of the device is reflective of how Kanye creates music, piece by piece.

The STEMPLAYER