Apple needs to prove why its mixed reality headset matters

engadget.com:

Will Apple's rumored mixed reality headset set the company up for failure, or for a future where smart glasses are everywhere? That's the big question running through my mind as we prepare for its annual Worldwide Developers Conference next week. Despite Apple's track record with disrupting nascent technology — most notably, with the iPod and iPhone — there's plenty of reason for skepticism when it comes to mixed reality. Existing mixed reality headsets like the HoloLens 2 and Magic Leap 2 are targeted mainly at corporate customers that can more easily stomach the high prices. VR headsets have arguably plateaued when it comes to the depth of their experiences and their potential market. Just look at the PlayStation VR2, which mostly recycles existing VR games.

And then there's the major problem, the one Apple needs to solve more than anything else: Why would mainstream consumers — not the geeky early adopters or impassioned gamers — want to wear something on their head for extended periods? A mixed reality headset wouldn't be like the iPod or iPhone, which expanded the possibilities of existing products but could easily slip into your pocket. It's not just like the AirPods or the Apple Watch, accessories meant to compliment Apple's existing hardware. A headset, by its very definition, would have to be an all-consuming product, a persistent reminder that you're seeing the world through Apple's eyes.

At its WWDC keynote on Monday, Apple will need to make the case for its mixed reality headset as deftly as Steve Jobs unveiled the iPhone and iPod. But this time, it likely won't have a completed product meant for mainstream users. (Admittedly, the iPhone took a few years to transform into something more compelling with the