Apple's AR headset suffers from a lack of vision | Opinion
Apple's WWDC keynote began with a man at a computer, programming. He has a thought that appears as soap bubble coming out of his head, but before he can act on it, it drifts out the window and down the street.
The man chases the bubble around the city, over and around obstacles, through a fountain, up to a roof top. As he chases his bubble, it seems nearly everyone around him is chasing a bubble of their own to humorously little success.
When our Apple-using hero reaches the rooftop and sees the bubble return back to earth sinking just out of view, he does not hesitate, making a suicidal jump into nothingness in the hopes that the bubble will support him.
As he wraps his arms and legs around the bubble, it reacts like an inflatable pool toy, dropping a few feet under the man's weight and then rising back up as the man delivers an exuberant smile.
But it keeps rising far above the city as the slogan "Dream it. Chase it. Code it." appears on the screen as the camera pans away and the music drifts out.
The vignette seems to be an admission that yes, the Apple Vision Pro is indeed Apple chasing the augmented reality bubble.
But unlike the poor fools who find themselves pinned against their car's windshield by the bubble or struggle to force it somewhere it simply won't go, Apple's pursuit will be successful. (Perhaps too successful, if we want to guess at the man's expression when the thrill of the chase wears off and he starts to wonder how he will safely return to earth.)
It's surprisingly self-aware for a bit of big tech marketing hype. It's also a little on the nose. But then again, so is the product.
From what was shown and various hands-on assessments from the likes of TechCrunch, the Vision Pro is a
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