Apple Expects M3 Macs to Regain Momentum in The Market as Mac Revenue Down 34 Percent Compared to Last Year

wccftech.com:

The results of Apple's earnings call highlight declining iPad revenue despite scoring higher than expected returns overall for all products. It was recently reported that Apple's iPad revenue is down by 10 percent for the fourth fiscal quarter of 2023. Additionally, the company expects the trend to continue to the next quarter as Apple failed to announce upgraded iPad models. Other than iPad revenue, Mac revenue also went down by 34 percent, but the next quarter could prove to be beneficial for Apple, all thanks to the new M3 series of chips.

Apple recently announced its M3 series of chips, including the M3, M3 Pro, and M3 Max. The company updated its 14-inch and 16-inch MacBook Pro models with new chips that deliver enhanced computational and graphical performance. Apple has discontinued its 13-inch MacBook Pro, meaning customers now have fewer options if they buy one of the 'Pro' models at a decent price. This could impact the Mac revenue for next year, but Apple is offering a slightly expensive alternative.

In contrast to iPad revenue, Mac revenue decreased by 34 percent compared to last year, with $7.4 billion for the previous quarter. Altogether, Mac revenue was $29.4 billion, down from $40.2 billion in 2022. While there is an overall decline in revenue, Apple expects higher returns in the next quarter. The claims are based on Apple's recent release of the M3, M3 Pro, and M3 Mac MacBook Pro models.

The company's CFO, Luca Maestri, stated that the shipment decline is due to uncertain market conditions and ongoing supply chain constraints. The company did not see similar results year over year in June when it introduced the 13-inch MacBook Air in 2022 and the 15-inch MacBook Air in 2023. The company's decision to unveil