Apple is reportedly gearing up to introduce generative AI capabilities to its iPhone and iPad lineup, with expectations of seeing these features as early as iOS 18. Jeff Pu, an analyst covering Apple's supply chain for Hong Kong-based investment firm Haitong International Securities, speculates that this development could occur no earlier than late 2024.
Based on his supply chain investigations, Pu suggests that Apple will set up several hundred AI servers in 2023, with more to follow in the subsequent year. The tech giant is planning to utilise a blend of cloud-based and "edge AI," which emphasises on-device data processing. However, the rollout of generative AI will be marked by a careful consideration of how personal data is handled, aligning with Apple's commitment to customer privacy.
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Should Apple meet its late 2024 target, the generative AI features might find their way into iOS 18 and iPadOS 18. Specific use cases for this technology remain a mystery, but there's been speculation that Apple intends to incorporate large language models into Siri. This would empower users to automate complex tasks, likely through deeper integration with the Shortcuts app. The feature could potentially be included in an iPhone software update next year, potentially becoming a part of iOS 18, MacRumors reported.
Notably, supply chain analyst Ming-Chi Kuo expressed doubts about Apple's generative AI readiness, noting that it lagged behind competitors. This leaves the possibility that the technology may not be available until 2025 or beyond.
Generative AI has seen a significant surge in popularity, particularly since OpenAI unveiled ChatGPT, a chatbot capable of human-like responses and much, much more
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