Amazon Prime Day 2023: Everything You Need to Know

pcmag.com:

If the lazy days of summer make you want to set up shop next to your A/C and max out your credit cards during various “Christmas in July” sales, Amazon is likely to oblige you once again with its annual Prime Day sales event. We don’t yet have confirmation on Prime Day 2023, but it’s a solid bet that you’ll be able to score a discount robot vacuum or air fryer at some point in the next few months. Here are your most pressing questions about Prime Day; we’ll update this story as more information becomes available.

Prime Day is a savings bonanza available to members of Amazon's Prime service. It started in 2015 as a celebration of Amazon's 20th anniversary, billed as a "one-day only event filled with more deals than Black Friday, exclusively for Prime members around the globe." That first Prime Day wasn't exactly a huge success. The company's stock of sale items quickly sold out and wait lists filled up immediately, leaving people with few options. The following year, Amazon seemed to get its act together a little more, and fellow retailers like Walmart stepped in with rival sales.

Amazon hasn’t made any announcements yet, but we usually get confirmation a few weeks out. In recent years, it’s been a 48-hour, two-day event. In 2022, Prime Day was held on July 12-13, followed by a second Prime Day “Early Access” sale in October.

For years, Prime Day was a once-a-year chance for Amazon to drum up Prime subscriptions, as well as sales, during the usually slow summer months. In 2020, it was delayed until the fall due to COVID, but in 2021, it returned to the summer, albeit slightly earlier than usual in June. Last year, however, Amazon decided to go all out with two events: Prime Day in July and an Early Access Sale on Oct.