Amazon Asks Sellers to Anonymously Report Counterfeiters
Amazon is cracking down on fraudulent goods in its marketplaces.
The company's Anti-Counterfeiting Exchange (ACX)(Opens in a new window) will partner with Amazon sellers, who are encouraged to anonymously share information about counterfeiters, and help build a registry of offenders. The idea is to prevent scammers from bouncing among different stores to attempt to sell their fake goods, Amazon says.
"We want our customers to have confidence in their shopping experience and for brands to know they are protected from counterfeiters," Dharmesh Mehta, Amazon VP of selling partner services, said in a statement. "[W]e think it is critical to share information about confirmed counterfeiters to help the entire industry stop these criminals earlier."
In 2020, Amazon launched(Opens in a new window) a Counterfeit Crimes Unit (CCU) to hold fraudsters accountable through the justice system. A year later, it began piloting ACX with apparel, home goods, and cosmetics stores—which are most popular among counterfeiters, according to Reuters(Opens in a new window).
"The power of ACX comes from the fact that as soon as one of the participating stores catches a counterfeiter and shares the account information through the exchange, all the other stores participating in ACX can know about that counterfeiter and can stop them even more quickly in their store," Amazon says.
Each shop makes its own decision about whether and how to use that information.
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