Adin Ross accounts for 12% of Kick’s hours watched in April

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StreamElements’ latest report highlights trends on the recently launched streaming platform, Kick. The data provided by Streams Charts highlights major differences between the platform and its largest rival, Twitch.

Since Kick launched its mobile app at the end of March, the platform has grown rapidly. In April, viewers watched 51.8 million hours live. This is up 289% from February’s 13.3 million hours watched.

The number of active channels followed suit. In February, 20,600+ channels went live on Kick. 3.2-times as many — 66,900-plus — were live on the service by April.

There is a stark difference between the types of content and viewership distribution on Kick compared to Twitch.

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Kick is often pitched as the “anything goes” livestreaming platform. This reflected in its top categories. While Just Chatting takes top billing on both sites, Kick’s second largest category is Slots & Casinos. Moreover, Pools, Hot Tubs and Bikinis is the fourth most watched category. In fact, only half of the top categories are video game related.

Kick is backed by Stake.com, a gambling site. It sponsored many Twitch streamers before the platform banned gambling. Slots & Casinos accounted for over a quarter of April’s hours watched, but this was far from the majority.

Overall, Kick’s smaller size and emphasis has created a top-heavy ecosystem on the platform. Adin Ross alone accounted for 12% of all hours watched in April. Additionally,