There's definitely an art to movie trailers, and a horror film's trailer needs even more thought, care and attention. The trailer should hint at big moments and scary surprises while allowing audiences to wonder about how all the elements of the story are going to come together.
When a trailer is done right, it's just as entertaining as the movie itself and it feels impossible not to want to rush out to the movie theater immediately (or find the film on a streaming service if it's been out for a while). The greatest horror movie trailers are intelligent, creative, and a lot of fun.
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Scream is impressive in so many ways, and the trailer is great as well. It's interesting to imagine what it felt like watching this trailer back when the movie was being promoted before its release. The trailer plays up Drew Barrymore's star power and shows Casey Becker at home, making popcorn and chatting with someone who phones her and talks to her about horror movies. A voiceover says, «Someone is playing a deadly game. Someone who has seen one too many scary movies. Now, he's taken his love of fear one step too far.»
The trailer also shows final girl character Sidney Prescott (Neve Campbell) and Randy Meeks (Jamie Kennedy) explaining the horror movie rules that fans now know by heart. The trailer finishes with the creepy voice saying, «Don't answer the phone. Don't answer the door. Don't try to hide.» The Scream franchise has some memorable slasher movie quotes and a lot of laughter and the trailer works so well.
Get Out is one of the most popular Blumhouse horror movies and one that is best watching without knowing much about it. The trailer does an incredible job of explaining what the story is about
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