4D Sight and the new way to advertise
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I have yet to meet anyone, other than people in ad sales, who like commercials. Television was bad enough, but at least you knew when the ad breaks were coming. It’s even worse in the gaming world. Streaming ads are disruptive and are everywhere nowadays. As with most things, it was only a matter of time until someone came up with a better way. 4D Sight believes they have the answer.
Today, 4D Sight is announcing that it will be opening up access to content creators. Developed to help creators monetize their streams without as many disruptions, the software embeds ads in the background.
“No one likes interruptive ads, which is why 82% of GenZ skip ads and 72% of North Americans use ad blockers,” said CEO Erhan Ciris, in an interview with GamesBeat. “It’s imperative for the future of the creator economy that monetization become seamless and allow brands to have big payoffs in terms of loyalty and long-term love.”
So what leads someone to create this kind of product? Ciris is not a fan of disruptive ads.
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“Just like everyone else, I have always been annoyed with interruptive ads,” said Ciris. “And I have always found product placement to be a genuine way to promote a brand. I knew that if we could find a way to create these native ad spaces within the physical and digital environments, we could unlock tremendous value across all mediums without jeopardizing the viewing experience.”
The new service, which launches
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