With the Star Wars: Unlimited TCG, Fantasy Flight is putting all its cards on the table

polygon.com:

Fantasy Flight Games is stepping into the ring with a new Star Wars-themed trading card game to go up against Magic: The Gatheringand Disney Lorcana. Called Star Wars: Unlimited, it will launch in 2024 with a full, 200-plus card set and all-new art based on the original trilogy — alongside a full slate of organized play events. Speaking with Polygon ahead of Tuesday’s reveal, co-designer Jim Cartwright readily acknowledged that he and his team would be fighting an uphill battle to earn the hearts of potential players, especially those burned by past experiences with Fantasy Flight’s card game franchises.

Fantasy Flight’s reputation as a publisher of card games is a bit rocky following a series of high-profile cancellations — including Netrunner, Legend of the Five Rings,and Star Wars: Destiny. The most recent failure, however, was the mysterious technical mishap that derailed KeyForge, the popular procedurally-generated card game that launched in 2018. Early interest was high, but an unknown issue stopped production in its tracks. The game is now owned and produced by a different company entirely.

Cartwright said that, this time around, Fantasy Flight is moving all necessary resources into position to put its best foot forward for Star Wars: Unlimited.

“This is a game in which we have dedicated more resources than any other game in FFG’s history,” Cartwright said. “In the past for these kinds of games [...] we had difficulty hitting those kind of regular [release] cadences. Anyone who’s played an FFG game like that knows that. [It’s] something that we’ve struggled with, and we are committed to putting this game out on time. It’s the way the industry works, now. If you want to do a TCG you have to be able to be committed