Will People Return to Netflix? Stranger Things Have Happened
It’s blockbuster news that Netflix has been losing lots of subscribers lately. But there's one thing that might convince them to return: a new season of Stranger Things.
GetWindstream surveyed 1,000 people(Opens in a new window) about their streaming habits and found that the return of the super-nostalgic supernatural show would inspire 60% of respondents to renew their Netflix subscriptions. It just so happens that the series returns this week after a break of three years, so it’s time to put that to the test.
If people do return to Netflix, they might want to stick around for a second season of Squid Game, the smash hit from South Korea. While there’s no release date yet, 45% said they would renew to keep watching the gory thrills the show provides. (Even more reason for fans of the show to stick around—a comedy about the development of Squid Game is on its way(Opens in a new window).)
Those who love the show You have a fourth season with Joe in Paris(Opens in a new window) to look forward to; 34% of those surveyed said they’d renew to watch it. The Witcher has cast its spell on 33% of respondents, who said they’d hand over the subscription fee for more episodes. And Bridgerton just revealed the plot of its next season(Opens in a new window), which is sure to please the 30% who said they need more memos from Lady Whistledown.
Subscribing just for a show isn’t uncommon: 73% said they signed up just to watch a new season, and 18% admitted it's their motivation for subscribing most of the time.
Netflix lost 200,000 subscribers in early 2022. And though it blamed much of the loss on people who were sharing their passwords, only 13% of survey respondents owned up to doing so. Instead, their reasons for leaving were
Read more on pcmag.com
