Why Ubisoft Can’t Make Assassin’s Creed “Great Again”
In 2009, I parkoured through Italian Renaissance rooftops with my Cheetoh-orange-stained hands. Since then, I’ve been eagerly watching Ubisoft in the rearview mirror, hoping they could recreate that magic for 14 years. They’ve churned out ten main games and seventeen spin-offs at the moment of writing.
During this time, the Assassin’s Creed series has taken us through various historical eras, from the Crusades to the Renaissance and even the Viking invasion of Britain. It has evolved from a straightforward assassination game into a sprawling open-world RPG with science-fiction elements.
But with the release of each new installment, a deep divide has emerged within the fanbase. On one side, you have the die-hard fans who long for the days of Ezio Auditore and the original Assassin’s Creed storyline. Conversely, you have a newer generation of players who may not even recognize Ezio’s name and are more interested in exploring exciting new locations and timelines.
The Birth of an Assassin & Ezio’s Renaissance
The Assassin’s Creed saga began as a spin-off series to Prince of Persia in 2003. However, it quickly outgrew its origins and became a renowned franchise.
The first Assassin’s Creed game, released in 2007, introduced players to stealthy assassinations, brutal combat, and parkour-inspired movement. It was a novel concept set in the Holy Land during the Third Crusade, and it received generally positive reviews, selling over 8 million copies.
The actual turning point for the series came with the release of Assassin’s Creed II in 2009. Set in the Italian Renaissance, it expanded upon the open-world concept, improved combat, and delivered an engaging storyline. Critics and players alike praised it, and back in 2009, the
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