Why Thor: Love & Thunder's Missing Trailer Is Secretly A Genius MCU Trick
Despite its scheduled release date edging ever closer, Thor: Love and Thunder still doesn't have a trailer, and it may well be due to an MCU marketing experiment. Thor's fourth solo outing in the MCU is scheduled to release later this year and will feature the return of Natalie Portman, as well as the MCU debuts of both Russell Crowe and Christian Bale (as Zeus and Gorr the God-Butcher, respectively). Naturally, anticipation for Thor: Love and Thunder is high, although, at present, specific details about the film have been kept quiet.
Nowhere has this been more evident than in the film's lack of a trailer. With the film's release date fast approaching, there's been a decided lack of any real marketing for Thor: Love and Thunder. This is made all the more obvious by the extensive hype built around the upcoming Doctor Strange in the Multiverse of Madness, including a handful of enticing reveals from that film's trailers. Now, MCU fans are demanding Thor: Love and Thundertrailer via Twitter.
Related: No Way Home's Thor Easter Egg Hints At Zeus' Story In Love & Thunder
It's entirely possible, however, that the lack of a trailer for Thor: Love and Thunder is an experiment into how the MCU can market its upcoming releases. Certain details, such as Jane Foster wielding a broken Mjolnir in the film and that several other MCU actors will appear, have surfaced, but otherwise, news on Thor: Love and Thunder has been sparse. This indicates that Marvel has made a conscious decision to reduce their marketing efforts for Thor's next outing, and considering the character's popularity, it's an interesting choice. The recent demand for a trailer seems to show that the approach is working, as anticipation for the film remains high
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