Why Nobody Is Watching Ms. Marvel - Despite How Great It Is

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The new Disney+ show Ms. Marvel was released to rave reviews, so why are so few people watching it? The series introducing Kamala Khan to the MCU currently holds a 98% score on Rotten Tomatoes, making it the best-reviewed movie or show in the franchise. It's also been a hit with general viewers, sitting at an 82% average audience score.

The viewership numbers, though, have been somewhat lackluster, especially compared to the performance of its MCU Disney+ predecessors. Ms. Marvel opened to 775,000 households, whereas Loki premiered to 2.5 million, The Falcon and the Winter Soldier and Moon Knight to 1.8 million, WandaVision to 1.6 million, and Hawkeye to 1.5 million. Given that Ms. Marvel is doing a great job of keeping things broad for any new audience that's watching, and that it isn't over yet, why is it struggling in the ratings? Here are a few reasons why the show isn't doing as well as it should.

Related: Ms. Marvel True Story: What Is The Partition & Why It's So Important

First, it's obvious there was competition for Ms. Marvel from the beginning since it premiered while Obi-Wan Kenobi was airing, which had the single biggest opening weekend of any Disney+ show. Ms. Marvel also debuted around the same time as new episodes of The Boys and Stranger Things. All three shows have several things working for them that Ms. Marvel does not. For one, audiences are very familiar with the characters and know what to expect. In contrast, Ms. Marvel isn't a well-known hero for a lot of viewers. Iman Vellani is absolutely fantastic in the role, but she's an unknown. There's also no famous star as the villain, so the series is missing that added hook. Meanwhile, Obi-Wan Kenobi had the promise of Darth Vader in pre-show rumors,