Ms. Marvel just launched the MCU in a whole new direction
Marvel has released a lot of content this year. Moon Knight kickstarted the studio’s 2022 output, the Oscar Isaac-led series ending just as Doctor Strange in the Multiverse of Madness reached cinemas. There was a slight reprieve before Ms. Marvel started on Disney Plus, while Thor: Love and Thunder arrived on the big screen a week before the season finale aired. Not to mention that, in the middle of all this, we were also treated to the Obi-Wan Kenobi series – and the Marvel and Star Wars universes share a fair few fans.
The unfortunate loser from the release strategy has been Ms. Marvel. The series launched to 775,000 US households tuning in (according to third-party analyst Samba), which puts it well under the 1.8 million who watched the Moon Knight premiere. That’s no statement of quality, as Ms. Marvel is arguably the best MCU series to date, plus the series drew a more diverse audience than any other show in the franchise.
There are instead a few other factors that came into play: Kamala Khan has limited name recognition outside of comic readers and gamers who played Square Enix's Avengers; the cast’s not led by an A-list Hollywood actor; and – perhaps the biggest – there’s simply been an overabundance of MCU materials. However, everyone who missed Ms. Marvel is going to need to catch up, because the series just sent the MCU in a whole new direction.
Warning: the following contains spoilers for every episode of Ms. Marvel. Turn back now if you do not want the series’ biggest twists spoiled.
We can argue all day about the merits of Marvel requiring us to watch every Disney Plus series just to keep up with all the big events happening in the MCU. I’m not here to debate that point, though I do think the franchise has
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