Why mobile game developers can’t afford to miss cross-platform opportunities (VB Live)
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The mobile games market was built on the shoulders of two large app stores, but that dynamic is irrevocably changing. Publishers have significantly more choice and more control over their audience, their marketing, and their payments, from the payment methods they choose to how much they get paid.
“Whether it’s payments outside of the app stores, or NFTs and blockchain, the industry and the creative people working in it are have already evolved beyond these platforms,” says Miikka Luotio, director of business development, Europe. “They’re coming up with new business models, better ways to entertain their players, and innovative ways to allow their players to monetize.”
It started with the legal battle between Apple and Epic, which loosened the App Store’s grip on developer profits. Developers are now allowed to steer their users to other payment systems. In that way, developers bypass the App Store’s 30% commission and can offer their players better prices, more ways to pay, and better user experiences.
“The latest regulations made people start to ask questions,” Luotio says. “Is this really good for free commerce, to have such a restricted set of options controlled by two companies?”
It’s become a global question. Legal challenges to the dominance of the two app stores have come recently from Korea, the Netherlands, and regulating parties across Europe. Now the snowball has started rolling down the hill, and the momentum is there,
Read more on venturebeat.com
