Games communication app Discord has come a long way from its humble beginnings as a voice-over-IP (VOIP) client created in the wake of the commercial failure of MOBA title Fates Forever from studio Hammer & Chisel.
During development, the company that is now Discord realised there was a gap in the market for a different kind of VOIP chat, and built the communications app we know today. PCGamesInsider.biz sat down with the firm's chief Jason Citron to discuss Discord's growth and evolution in the games space.
Last year, your userbase almost doubled from 45m users in May to 87m by December. What's driving that growth?
It's primarily word of mouth, when people share Discord with their friends. That drives the overall majority of our growth. People use it and share it with their friends because they love it and it actually does that they want it to do. It can feel like we care about them. We are our own customers in some ways. We build it for ourselves and people feel that. We use Discord constantly. We run the company on it, we use it to play games. Gamers are very discerning. You can tell easily if someone is blowing smoke up your ass. We just act naturally and then it comes off naturally because we are making it for ourselves. We also have a really great marketing team and we work with streamers and influencers and a really grew PR team who support the word of mouth stuff that we do.
Why do you think it attracted a big audience?
We built something that actually solves a real problem that people have in a way that actually solves the problem. There have been other products that have tried to do this. TeamSpeak solved the problem well for its era and then it never really evolved. Other products came out that tried to do
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