We learned last year about The Store is Closed(opens in new tab), a survival game that trapped players inside an «infinite furniture store» that was quite clearly an Ikea in all but name—creator Jacob Shaw even referred to it as «an infinite Ikea game» on Reddit. The similarity was overt enough that Ikea threatened legal action, and so when we ran across Retail Royale(opens in new tab) on Steam—«a chaotic Battle Royale inside a furniture store where everything is a weapon»—our first thought was that The Store is Closed had rebranded, retooled, and come back as a battle royale game. But no: Somehow, there are now two distinct, large-scale pretend-Ikea games on the market.
Retail Royale has been in early access for a year, and actually got some attention from streamers including xQc(opens in new tab) and JFJ(opens in new tab) not long after it went live. It's been quite well received during that time, too, with more than 3,600 user reviews on Steam giving it a «mostly positive» overall rating.
It sounds pretty straightforward as battle royales go: 16 players try to kill each other using everything at hand, from guns to axes, rakes, and pieces of furniture. Items can be recycled, and the materials left over used to craft new stuff. There are cosmetic items to earn, the map is large and has «distinct store sections,» and both free-for-all and duos modes are supported.
But it's the setting that makes Retail Royale most interesting, because it's even more overt about the Ikea connection than The Store is Closed. This, in case there's any doubt, is the very first screenshot on the Steam page:
Ikea's lawyers insisted that the developers of The Store is Closed «make changes» to the game to lessen the Ikea connection, although
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