After spending the last half-year pondering it, Valve is officially opening the floodgates for the "vast majority" of AI games to release on Steam.
Back in July 2023, Valve said it didn't want to discourage AI games from releasing on Steam, after a developer claimed their AI-made game had been delisted from the storefront. Today, Valve has published its updated stance on the topic, paving the way for AI games to launch on Steam.
Firstly, Valve is updating its Content Survey that devs must fill out when submitting their games to Steam. It now includes a new AI section, where devs will need to describe how they utilize AI in the development and "execution" of their game.
The disclosure is divided into two categories. The first is "pre-generated," which includes any content created with AI tools. The devs must pledge to Valve that their game "will not include illegal or infringing content," and that their "game will be consistent with your marketing materials."
After this, Valve will analyze all AI content in its "pre-release review" stage, to check that all the AI meets the promises the developer previously pledged. Valve claims this is fundamentally the same way that it would review all non-AI generated content in games.
The second disclosure category is for "live-generated" AI. This is for any in-game content "created with the help of AI tools while the game is running." This is not only following the same guidelines as the pre-generated AI content, but devs must also prove to Valve that "guardrails" are in place to stop live-generated AI from generating any illegal content.
Much of this disclosure from the form will be published on the game's Steam storefront page, Valve also notes. This is to help potential customers
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